Excerpted from:

"THE CASE AGAINST THE GLOBAL ECONOMY - AND FOR A TURN TOWARD THE LOCAL"

by Jerry Mander and Edward Goldsmith (Ed.)

1996. San Francisco: Sierra Club Books

THE PRESSURE TO MODERNIZE AND GLOBALIZE

Helena Norberg-Hodge

 

For thirty years, on three continents, Swedish philosopher, teacher, and activist Helena Norberg-Hodge has been fighting the excesses of today's economic development models, particularly their effects on traditional societies and local culture. She was the first foreigner accepted to make her home in the Himalayan province of Ladakh (Kashmir). There, over three decades, she learned the native language and helped people study and resist the hidden perils and culturally destructive effects of modernization. Meanwhile in Europe, she was a leading campaigner in the Norwegian vote opposing entry into the European Economic Community, and is now codirector of the International Forum on Globalization -Europe. In the United States, her organization, the International Society for Ecology and Culture, runs educational campaigns on globalization issues. She is the author of Ancient Futures: Learning from Ladakh (1991), and co-author of From the Ground Up (1993).

LADAKH is a high-altitude desert on the Tibetan Plateau in northernmost India. To all outward appearances, it is a wild and inhospitable place. In summer the land is parched and dry; in winter it is frozen solid by a fierce, unrelenting cold. Harsh and barren, Ladakh’s land forms have often been described as a "moonscape."

Almost nothing grows wild — not the smallest shrub, hardly a blade of grass. Even time seems to stand still, suspended on the thin air. Yet here, in one of the highest, driest, and coldest inhabited places on Earth, the Ladakhis have for a thousand years not only survived but prospered. Out of barren desert they have carved verdant oases — terraced fields of barley, wheat, apples, apricots, and vegetables, irrigated with glacial meltwater brought many miles through stone-lined channels. Using little more than stone-age technologies and the scant resources at hand, the Ladakhis established a remarkably rich culture, one that met not only their material wants but their psychological and spiritual needs as well.

Until 1962, Ladakh, or "Little Tibet," remained almost totally isolated from the forces of modernization. In that year, however, in response to the conflict in Tibet, the Indian Army built a road to link the region with the rest of the country. With the road came not only new consumer items and a government bureaucracy but, as I shall show, a first misleading impression of the world outside. Then, in 1975, the region was opened up to foreign tourists, and the process of "development" began in earnest.

Based on my ability to speak the language fluently from my first year in Ladakh, and based on almost two decades of close contact with the Ladakhi people, I have been able to observe almost as an insider the effect of these changes on the Ladakhis’ perception of themselves. Within the space of little more than a decade, feelings of pride gave way to what can best be described as a cultural inferiority complex. In the modern sector today, most young Ladakhis — the teenage boys in particular — are ashamed of their cultural roots and desperate to appear modern.

 

TOURISM

When tourism first began in Ladakh, it was as though people from another planet suddenly descended on the region. Looking at the modern world from something of a Ladakhi perspective, I became aware of how much more successful our culture looks from the outside than we experience it on the inside.

Each day many tourists would spend as much as $100—an amount roughly equivalent to someone spending $50,000 per day in America. In the traditional subsistence economy, money played a minor role and was used primarily for luxuries -- jewelry, silver, and gold. Basic needs -- food, clothing, and shelter were provided for without money. The labor one needed was free of charge, part of an intricate web of human relationships.

Ladakhis did not realize that money meant something very different for the foreigners; that back home they needed it to survive; that food, clothing, and shelter all cost money a lot of money. Compared to these strangers, the Ladakhis suddenly felt poor.

This new attitude contrasted dramatically with the Ladakhis' earlier self-confidence. In 1975, I was shown around the remote village of Hemis Shukpachan by a young Ladakhi named Tsewang. It seemed to me that all the houses we saw were especially large and beautiful. I asked Tsewang to show me the houses where the poor people lived. Tsewang looked perplexed a moment, then responded, "We don’t have any poor people here."

Eight years later I overheard Tsewang talking to some tourists. "If you could only help us Ladakhis," he was saying, "we’re so poor."

Besides giving the illusion that all Westerners are multimillionaires, tourism and Western media images also help perpetuate another myth about modern life — that we never work. It looks as though our technologies do the work for us. In industrial society today, we actually spend more hours working than people in rural, agrarian economies, but that is not how it looks to the Ladakhis. For them, work is physical work: ploughing, walking, carrying things. A person sitting behind the wheel of a car or pushing buttons on a typewriter doesn’t appear to be working.

 

MEDIA IMAGES

Development has brought not only tourism but also Western and Indian films and, more recently, television. Together they provide overwhelming images of luxury and power. There are countless tools, magical gadgets, and machines — machines to take pictures, machines to tell the time, machines to make fire, to travel from one place to another, to talk with someone far away. Machines can do everything; it’s no wonder the tourists look so clean and have such soft, white hands.

Media images focus on the rich, the beautiful, and the mobile, whose lives are endless action and glamour. For young Ladakhis, the picture is irresistible. It is an overwhelmingly exciting version of an urban American Dream, with an emphasis on speed, youthfulness, super-cleanliness, beauty, fashion, and competitiveness. "Progress" is also stressed: Humans dominate nature, while technological change is embraced at all costs.

In contrast to these utopian images from another culture, village life seems primitive, silly, and inefficient. The one-dimensional view of modern life becomes a slap in the face. Young Ladakhis whose parents ask them to choose a way of life that involves working in the fields and getting their hands dirty for very little or no money feel ashamed of their own culture. Traditional Ladakh seems absurd compared with the world of the tourists and film heroes.

This same pattern is being repeated in rural areas all over the South, where millions of young people believe contemporary Western culture to be far superior to their own. This is not surprising: looking as they do from the outside, all they can see is the material side of the modern world— the side in which Western culture excels. They cannot so readily see the social or psychological dimensions: the stress, the loneliness, the fear of growing old. Nor can they see environmental decay, inflation, or unemployment. This leads young Ladakhis to develop feelings of inferiority, to reject their own culture wholesale, and at the same time to eagerly embrace the global monoculture. They rush after the sunglasses, walkmans, and blue jeans not because they find those jeans more attractive or comfortable but because they are symbols of modern life.

Modern symbols have also contributed to an increase in aggression in Ladakh. Young boys now see violence glamorized on the screen. From Western-style films, they can easily get the impression that if they want to be modern, they should smoke one cigarette after another, get a fast car, and race through the countryside shooting people left and right.

 

WESTERN-STYLE EDUCATION

No one can deny the value of real education the widening and enrichment of knowledge. But today in the Third World, education has become something quite different. It isolates children from their culture and from nature, training them instead to become narrow specialists in a Westernized urban environment. This process has been particularly striking in Ladakh, where modern schooling acts almost as a blindfold, preventing children from seeing the very context in which they live. They leave school unable to use their own resources, unable to function in their own world.

With the exception of religious training in the monasteries, Ladakh’s traditional culture had no separate process called education. Education was the product of a person’s intimate relationship with the community and the ecosystem. Children learned from grandparents, family, and friends and from the natural world.

Helping with the sowing, for instance, they would learn that on one side of the village it was a little warmer, on the other side a little colder. From their own experience children would come to distinguish different strains of barley and the specific growing conditions each strain preferred. They learned how to recognize and use even the tiniest wild plant, and how to pick out a particular animal on a faraway mountain slope. They learned about connection, process, and change, about the intricate web of fluctuating relationships in the natural world around them.

For generation after generation, Ladakhis grew up learning how to provide themselves with clothing and shelter: how to make shoes out of yak skin and robes from the wool of sheep; how to build houses out of mud and stone. Education was location-specific and nurtured an intimate relationship with the living world. It gave children an intuitive awareness that allowed them, as they grew older, to use resources in an effective and sustainable way.

None of that knowledge is provided in the modern school. Children are trained to become specialists in a technological rather than an ecological society. School is a place to forget traditional skills and, worse, to look down on them.

Western education first came to Ladakhi villages in the 1970s. Today there are about two hundred schools. The basic curriculum is a poor imitation of that taught in other parts of India, which itself is an imitation of British education. There is almost nothing Ladakhi about it.

Once, while visiting a classroom in Leh, the capital, I saw a drawing in a textbook of a child’s bedroom that could have been in London or New York. It showed a pile of neatly folded handkerchiefs on a four-poster bed and gave instructions as to which drawer of the vanity unit to keep them in. Many other schoolbooks were equally absurd and inappropriate. For homework in one class, pupils were supposed to figure out the angle of incidence that the Leaning Tower of Pisa makes with the ground. Another time they were struggling with an English translation of The Iliad.

Most of the skills Ladakhi children learn in school will never be of real use to them. In essence, they receive an inferior version of an education appropriate for a New Yorker, a Parisian, or a Berliner. They learn from books written by people who have never set foot in Ladakh, who know nothing about growing barley at 12,000 feet or about making houses out of sun-dried bricks.

This situation is not unique to Ladakh. In every corner of the world today, the process called education is based on the same assumptions and the same Eurocentric model. The focus is on faraway facts and figures, on "universal" knowledge. The books propagate information that is believed to be appropriate for the entire planet. But since the only knowledge that can be universally applicable is far removed from specific ecosystems and cultures, what children learn is essentially synthetic, divorced from its living context. If they go on to higher education, they may learn about building houses, but these "houses" will be the universal boxes of concrete and steel. So too, if they study agriculture, they will learn about industrial farming: chemical fertilizers and pesticides; large machinery and hybrid seeds. The Western educational system is making us all poorer by teaching people around the world to use the same global resources, ignoring those that the environment naturally provides. In this way, Western-style education creates artificial scarcity and induces competition.

In Ladakh and elsewhere, modern education not only ignores local resources but, worse still, robs children of their self-esteem. Everything in school promotes the Western model and, as a direct consequence, makes children think of themselves and their traditions as inferior.

Western-style education pulls people away from agriculture and into the city, where they become dependent on the money economy. Traditionally there was no such thing as unemployment. But in the modern sector there is now intense competition for a very limited number of paying jobs, principally in the government. As a result, unemployment is already a serious problem.

Modern education has brought some obvious benefits, such as improvement in the literacy rate. It has also enabled the Ladakhis to be more informed about the forces at play in the world outside. In so doing, however, it has divided Ladakhis from each other and the land and put them on the lowest rung of the global economic ladder.

 

LOCAL ECONOMY VERSUS GLOBAL ECONOMY

When I first came to Ladakh the Western macroeconomy had not yet arrived, and the local economy was still rooted in its own soils. Producers and consumers were closely linked in a community-based economy. Two decades of development in Ladakh, however, have led to a number of fundamental changes, the most important of which is perhaps the new dependence on food and energy from thousands of miles away.

The path toward globalization depends upon continuous government investments. It requires the buildup of a large-scale industrial infrastructure that includes roads, mass communications facilities, energy installations, and schools for specialized education. Among other things, this heavily subsidized infrastructure allows goods produced on a large scale and transported long distances to be sold at artificially low prices — in many cases at lower prices than goods produced locally. In Ladakh, the Indian government is not only paying for roads, schools, and energy installations but is also bringing in subsidized food from India’s bread-basket, the Punjab. Ladakh’s local economy which has provided enough food for its people for two thousand years is now being invaded by produce from industrial farms located on the other side of the Himalayas. The food arriving in lorries by the ton is cheaper in the local bazaar than food grown a five-minute walk away. For many Ladakhis, it is no longer worthwhile to continue farming.

In Ladakh this same process affects not just food but a whole range of goods, from clothes to household utensils to building materials. Imports from distant parts of India can often be produced and distributed at lower prices than goods produced locally — again, because of a heavily subsidized industrial infrastructure. The end result of the long-distance transport of subsidized goods is that Ladakh’s local economy is being steadily dismantled, and with it goes the local community that was once tied together by bonds of interdependence.

Conventional economists, of course, would dismiss these negative impacts, which cannot be quantified as easily as the monetary transactions that are the goal of economic development. They would also say that regions such as the Punjab enjoy a "comparative advantage" over Ladakh in food production, and it therefore makes economic sense for the Punjab to specialize in growing food, while Ladakh specializes in some other product, and that each trade with the other. But when distantly produced goods are heavily subsidized, often in hidden ways, one cannot really talk about comparative advantage or, for that matter, "free markets," "open competition in the setting of prices," or any of the other principles by which economists and planners rationalize the changes they advocate. In fact, one should instead talk about the unfair advantage that industrial producers enjoy, thanks to a heavily subsidized infrastructure geared toward large-scale, centralized production.

In the past, individual Ladakhis had real power, since political and economic units were small, and each person was able to deal directly with the other members of the community. Today, "development" is hooking people into ever-larger political and economic units. In political terms, each Ladakhi has become one of a national economy of eight hundred million, and, as part of the global economy, one of about six billion.

In the traditional economy, everyone knew they had to depend directly on family, friends, and neighbors. But in the new economic system, political and economic interactions take a detour via an anonymous bureaucracy. The fabric of local interdependence is disintegrating as the distance between people increases. So too are traditional levels of tolerance and cooperation. This is particularly true in the villages near Leh, where disputes and acrimony within close-knit communities and even families have dramatically increased in the last few years. I have even seen heated arguments over the allocation of irrigation water, a procedure that had previously been managed smoothly within a cooperative framework.

As mutual aid is replaced by dependence on faraway forces, people begin to feel powerless to make decisions over their own lives. At all levels, passivity, even apathy, is setting in; people are abdicating personal responsibility. In the traditional village, for example, repairing irrigation canals was a task shared by the whole community. As soon as a channel developed a leak, groups of people would start shoveling away to patch it up. Now people see this work as the government’s responsibility and will let a channel go on leaking until the job is done for them. The more the government does for the villagers, the less the villagers feel inclined to help themselves.

In the process, Ladakhis are starting to change their perception of the past. In my early days in Ladakh, people would tell me there had never been hunger. I kept hearing the expression tungbos zabos: "enough to drink, enough to eat." Now, particularly in the modern sector, people can be heard saying, "Development is essential; in the past we couldn’t manage, we didn’t have enough."

The cultural centralization that occurs through the media is also contributing both to this passivity and to a growing insecurity. Traditionally, village life included lots of dancing, singing, and theater. People of all ages joined in. In a group sitting around a fire, even toddlers would dance, with the help of older siblings or friends. Everyone knew how to sing, to act, to play music. Now that the radio has come to Ladakh, people do not need to sing their own songs or tell their own stories. Instead, they can sit and listen to the best singer, the best storyteller. As a result, people become inhibited and self-conscious. They are no longer comparing themselves to neighbors and friends, who are real people some better at singing but perhaps not so good at dancing — and they never feel themselves to be as good as the stars on the radio. Community ties are also broken when people sit passively listening to the very best rather than making music or dancing together.

 

ARTIFICIAL NEEDS

Before the changes brought by tourism and modernization, the Ladakhis were self-sufficient, both psychologically and materially. There was no desire for the sort of development that later came to be seen as a "need." Time and again, when I asked people about the changes that were coming, they showed no great interest in being modernized; sometimes they were even suspicious. In remote areas, when a road was about to be built, people felt, at best, ambivalent about the prospect. The same was true of electricity. I remember distinctly how, in 1975, people in Stagmo village laughed about the fuss that was being made to bring electric lights to neighboring villages. They thought it was a joke that so much effort and money was spent on what they took to be a ludicrous gain: "Is it worth all that bother just to have that thing dangling from your ceiling?"

More recently, when I returned to the same village to meet the council, the first thing they said to me was, "Why do you bother to come to our backward village where we live in the dark?" They said it jokingly, but it was obvious they were ashamed of the fact they did not have electricity.

Before people’s sense of self-respect and self-worth had been shaken, they did not need electricity to prove they were civilized. But within a short period the forces of development so undermined people’s self-esteem that not only electricity but Punjabi rice and plastic have become needs. I have seen people proudly wear wristwatches they cannot read and for which they have no use. And as the desire to appear modern grows, people are rejecting their own culture. Even the traditional foods are no longer a source of pride. Now when I’m a guest in a village, people apologize if they serve the traditional roasted barley, ngamphe, instead of instant noodles.

Surprisingly, perhaps, modernization in Ladakh is also leading to a loss of individuality. As people become self-conscious and insecure, they feel pressure to conform, to live up to the idealized images to the American Dream. By contrast, in the traditional village, where everyone wears the same clothes and looks the same to the casual observer, there seems to be more freedom to relax, and villagers can be who they really are. As part of a close-knit community, people feel secure enough to be themselves.

 

A PEOPLE DIVIDED

Perhaps the most tragic of all the changes I have observed in Ladakh is the vicious circle in which individual insecurity contributes to a weakening of family and community ties, which in turn further shakes individual self-esteem. Consumerism plays a central role in this whole process, since emotional insecurity generates hunger for material status symbols. The need for recognition and acceptance fuels the drive to acquire possessions that will presumably make you somebody. Ultimately, this is a far more important motivating force than a fascination for the things themselves.

It is heartbreaking to see people buying things to be admired, respected, and ultimately loved, when in fact the effect is almost inevitably the opposite. The individual with the new shiny car is set apart, and this furthers the need to be accepted. A cycle is set in motion in which people become more and more divided from themselves and from one another.

I’ve seen people divided from one another in many ways. A gap is developing between young and old, male and female, rich and poor, Buddhist and Muslim. The newly created division between the modern, educated expert and the illiterate, "backward" farmer is perhaps the biggest of all. Modernized inhabitants of Leh have more in common with someone from Delhi or Calcutta than they do with their own relatives who have remained on the land, and they tend to look down on anyone less modern. Some children living in the modern sector are now so distanced from their parents and grandparents that they don’t even speak the same language. Educated in Urdu and English, they are losing mastery of their native tongue.

Around the world, another consequence of development is that the men leave their families in the rural sector to earn money in the modern economy. The men become part of the technologically based life outside the home and are seen as the only productive members of society. In Ladakh, the roles of male and female are becoming increasingly polarized as their work becomes more differentiated.

Women become invisible shadows. They do not earn money for their work, so they are no longer seen as "productive." Their work is not included as part of the Gross National Product. In government statistics, the 10 percent or so of Ladakhis who work in the modern sector are listed according to their occupations; the other 90 percent housewives and traditional farmers are lumped together as nonworkers. Farmers and women are coming to be viewed as inferior, and they themselves are developing feelings of insecurity and inadequacy.

Over the years I have seen the strong, outgoing women of Ladakh being replaced by a new generation women who are unsure of themselves and extremely concerned with their appearance. Traditionally, the way a woman looked was important, but her capabilities — including tolerance and social skills were much more appreciated.

Despite their new dominant role, men also clearly suffer as a result of the breakdown of family and community ties. Among other things, they are deprived of contact with children. When men are young, the new macho image prevents them from showing any affection, while in later life as fathers, their work keeps them away from home.

 

BREAKING THE BONDS BETWEEN YOUNG AND OLD

In the traditional culture, children benefited not only from continuous contact with both mother and father but also from a way of life in which different age groups constantly interacted. It was quite natural for older children to feel a sense of responsibility for the younger ones. A younger child in turn looked up to the older ones with respect and admiration and sought to be like them. Growing up was a natural, noncompetitive learning process.

Now children are split into different age groups at school. This sort of leveling has a very destructive effect: By artificially creating social units in which everyone is the same age, the ability of children to help and to learn from each other is greatly reduced. Instead, conditions for competition are automatically created, because each child is put under pressure to be just as good as the next one. In a group often children of quite different ages, there will naturally be much more cooperation than in a group of ten ck by the mutual respect and cooperation between Buddhists and Muslims. But within the last few years, growing competition has actually culminated in violence. Earlier there had been individual cases of friction, but the first time I noticed any signs of group tension was in 1986, when I heard Ladakhi friends starting to define people according to whether they were Buddhist or Muslim. In the following years, there were signs here and there that all was not well, but no one was prepared for what happened in the summer of 1989, when fighting suddenly broke out between the two groups. There were major disturbances in Leh bazaar, four people were shot dead by police, and much of Ladakh was placed under curfew.

Since then, open confrontation has died down, but mistrust and prejudice on both sides continue to mar relations. For a people unaccustomed to violence and discord, this has been a traumatic experience. One Muslim woman could have been speaking for all Ladakhis when she tearfully told me, "These events have torn my family apart. Some of them are Buddhists, some are Muslims, and now they are not even speaking to each other."

The immediate cause of the disturbances was the growing perception among the Buddhists that the Muslim-dominated state government was discriminating against them in favor of the local Muslim population. The Muslims for their part were becoming anxious that as a minority group they had to defend their interests in the face of political assertiveness by the Buddhist majority.

However, the underlying reasons for the violence are much more far-reaching. What is happening in Ladakh is not an isolated phenomenon. The tensions between the Muslims of Kashmir and the Hindu-dominated central government in Delhi; between the Hindus and the Buddhist government in Bhutan; and between the Buddhists and the Hindu government in Nepal, along with countless similar disturbances around the world, are, I believe, all connected to the same underlying cause: The intensely centralizing force of the present global development model is pulling diverse peoples from rural areas into large urban centers and placing power and decision making in the hands of a few. In these centers, job opportunities are scarce, community ties are broken, and competition increases dramatically. In particular, young men who have been educated for jobs in the modern sector find themselves engaged in a competitive struggle for survival. In this situation, any religious or ethnic differences quite naturally become exaggerated and distorted. In addition, the group in power inevitably tends to favor its own kind, while the rest often suffer discrimination.

Most people believe that ethnic conflict is an inevitable consequence of differing cultural and religious traditions. In the South, there is an awareness that modernization is exacerbating tensions; but people generally conclude that this is a temporary phase on the road to "progress," a phase that will only end once development has erased cultural differences and created a totally secular society. On the other hand, Westerners attribute overt religious and ethnic strife to the liberating influence of democracy. Conflict, they assume, always smoldered beneath the surface, and only government repression kept it from bursting into flames.

It is easy to understand why people lay the blame at the feet of tradition rather than modernity. Certainly, ethnic friction is a phenomenon that predates colonialism, modernization, and globalization. But after nearly two decades of firsthand experience on the Indian subcontinent, I am convinced that "development" not only exacerbates tensions but actually creates them. As I have pointed out, development causes artificial scarcity, which inevitably leads to greater competition. Just as importantly, it puts pressure on people to conform to a standard Western ideal blond, blue-eyed, "beautiful," and "rich" that is impossibly out of reach.

Striving for such an ideal means rejecting one’s own culture and roots in effect, denying one’s own identity. The inevitable result is alienation, resentment and anger. I am convinced that much of the violence and fundamentalism in the world today is a product of this process. In the industrialized world we are becoming increasingly aware of the impact of glamorous media and advertising images on individual self-esteem: problems that range from eating disorders such as anorexia and bulimia to violence over high-priced and "prestigious" sneakers and other articles of clothing. In the South, where the gulf between reality and the Western ideal is so much wider, the psychological impacts are that much more severe.

 

COMPARING THE OLD WITH THE NEW

There were many real problems in the traditional society, and development does bring some real improvements. However, when one examines the fundamentally important relationships — to the land, to other people, and to oneself— development takes on a different light. Viewed from this perspective, the differences between the old and the new become stark and disturbing. It becomes clear that the traditional nature-based society, with all its flaws and limitations, was more sustainable, both socially and environmentally. It was the result of a dialogue between human beings and their surroundings, a continuing coevolution that meant that, during two thousand years of trial and error, the culture kept changing. Ladakh’s traditional Buddhist worldview emphasized change, but that change occurred within a framework of compassion and a profound understanding of the interconnectedness of all phenomena.

The old culture reflected fundamental human needs while respecting natural limits. And it worked. It worked for nature, and it worked for people. The various connecting relationships in the traditional system were mutually reinforcing and encouraged harmony and stability. Most importantly, having seen my friends change so dramatically, I have no doubt that the bonds and responsibilities of the traditional society, far from being a burden, offered a profound sense of security, which seems to be a prerequisite for inner peace and contentment. I am convinced that people were significantly happier before development and globalism than they are today. The people were cared for, and the environment was well sustained — which criteria for judging a society could be more important?

By comparison, the new Ladakh scores very poorly when judged by these criteria. The modern culture is producing environmental problems that, if unchecked, will lead to irreversible decline; and it is producing social problems that will inevitably lead to the breakdown of community and the undermining of personal identity.

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