Vimukt Shiksha - September 2001

Learning to Challenge the Global Economy

Contents

Editors' Note

The Continuum - Colonialism-Development-Globalization

What Makes Globalization Different from Its Predecessors

Simple Questions

Globalization as 'McDonaldization'          

' Free' Trade in the WTO?

Global Rhetoric vs. Reality         

Case Study: Capturing the Classroom

Big Business of Education

Buying and Selling Knowledge               

Behind Closed Doors: Business Plans    

There's No Bang in the Buck      

Why We All Lose in the Race to Win      

Exposing the IT Revolution

Case Study: Universalizing Consumer Culture

Myth of Microcredit       

Great Debt Dilemma

Rethinking Swadeshi During the Great Indian Sell-Out

Is Socialism the Answer?

Why It's Time to Stop 'Leaving it to the Experts'

Why Bigger Is Not Better: Making Way for the Small

Freeing Our Expressions

A Turn Towards the Local

Redefining Progress

The Resistance of the Zapatistas

Voluntary Simplicity

From the Four Directions

Closer to Home... IDSP

Further Resources

 

Special Insert: The Political Economy of War

The Algebra of Infinite Justice

Saving the American Way of Life

Is It All about Oil?

The US and the Middle East: Why Do They Hate Us?

Thoughts in the Presence of Fear

A Letter from Parents

A Letter from Pakistan

* * * * * *

 

Editors' Note

“Even if the cargo on a boat is distributed evenly, the boat will inevitably sink under too much weight even though it may sink optimally.”

- Herman Daly

 

What is the global economy? How does the global economy impact/reshape the purpose, content and pedagogy of education? How does factory-schooling strengthen the global economy? How can we (re)generate diverse spaces and learning processes for challenging the global economy?

 

In education circles around the world, educators are being told that they must overhaul their education systems to help their citizens compete in the Global Economy. The World Education Forum’s Dakar Framework for Action describes the benefits that are waiting to be reaped by All: “Globalization is generating new wealth and resulting in greater interconnectedness and interdependence of economies and societies.” Those of us who are somehow not convinced by all this hype are told that nothing can be done to stop the Global Economy. We just have to squeeze out a place for ourselves in it.

 

Sadly, most educators know very little about the Global Economy: how it is shaping them or how they can re-shape it, or its many implications for education. First, the Global Economy seeks to remake us All into ‘Global-Citizen-Consumers’ — competent in consuming what we do not need, consuming what we cannot afford, consuming ourselves into oblivion.  Second, new education models are busy converting diverse learning spaces into marketplaces/malls: by bringing products directly to children in their schools and homes, and by commodifying and re-selling the common gifts of humanity — knowledge, intelligences, creativity, spirituality, Nature, etc.  Third, custodianship over people’s learning processes is being transferred from the inefficient/insensitive Welfare State to greedy, unaccountable Corporations.  Lastly, diverse modes of human expression, reflection and dialogue are being colonized by new technologies.  In the sterile virtual world, people’s minds are not only being overwhelmed with decontextualized information, they are being ‘rewired’.

 

Educators should be concerned that the Global Economy not only impacts education but threatens what it means to be human. Fitting into the Global Economy means adopting the value system of the ‘bottom line’: efficiency, profits, foreign investment and competition. Any crime against humanity — ecological destruction; cultural and linguistic homogenization; massive social displacement, the illegitimate concentration of power; the manipulation of genetic codes; brutal violence; genocide — can be morally rationalized on the basis of this bottom line. While some may appear to benefit from this economy in the short-term, the long-term consequences for life on this planet will be disastrous.

 

The fatal attraction of the Global Economy lies both in the unfulfilled promises of Development (good health, democratic and peaceful relationships, greater leisure time, less poverty) and in the achievements of Development (massive, unsustainable infrastructure that, to maintain itself, continuously needs new resources — which it doesn’t have and must take from others). The culture of schooling has also brainwashed us into believing several tantalizing myths of Progress: bigger is always better; science and technology can solve all our problems; survival of the fittest is the natural law; economic growth trickles down to the poor, etc.  Even worse, it has manufactured inferiority, selfish individualism, and impatience which has made us lose faith in ourselves and in our local communities.  We are forced to spend our time watching the Left and Right publicly debate whether State vs. Market institutions should have more power (i.e., who will be better at distributing the weight on the sinking boat?). 

 

Luckily, globalization is not an irreversible or unstoppable process.  As the Global Economy spreads around the world, so do the pockets of dissent.  The vast majority of people in the world are still not part of the Global Economy; nor, despite what the mainstream media propaganda tells us, do they want to be.  Many groups are struggling to regenerate ‘the local’: to reclaim their whole Selves and their communities from the myths of Progress and dependency on the State/Market; and, to replenish their own wells of practical knowledge, wisdom, love, interdependence, creative expression of life-affirming living.  New possibilities for unlearning and re-learning for challenging the Global Economy eagerly await to be created.  We invite you to join us in this process.

 

 

Colonialism-Development-Globalization

Despite different names, the cultural, psychological and economic forces that have shaped the last 500 years of human history are closely linked to each other.  From the European ‘discovery’ of the New World(s), through years of imperialism and colonialism, from the post-War Development decades (1950s-80s), to today’s era of globalization. Together, all of these time periods constitute a continuum, defined by the similarity in their goals, processes and outcomes. 

 

For example, a desire for gold and natural resources, upon which to build empires, motivated the Europeans to colonize the rest of the world. Similarly, in the last several decades, the pursuit of profits, of markets and commodities, has driven both the Development and the Globalization agendas.  Some would add that these periods also share an ‘altruistic’ agenda: to civilize, develop, or protect the Other (i.e., those peoples with languages, cultures, histories, values, etc. different from the elite Euro-American white male).  That is, pillage has been justified on ‘moral’ grounds of “making the world safe for democracy”, “reducing poverty”, or “enduring freedom”.

 

Terrorism and genocide have been the main processes used in the continuum.  In the first 450 years, physical/military prowess was a decisive factor; in the last 50 years, more subtle tools of domination have emerged (the United Nations, free trade, universal schooling, mass media, Human Rights, Science/Technology).  But regardless of the tool, all of the processes devalue the Other in order to manipulate/manage Them.  This manifests not only in the language used to describe common people (from “wild”/”primitive”, to “backward”/”undeveloped”, to “technologically deprived”), but also through the violent elimination of knowledges, languages, and other living traditions.

 

Such processes have led to similar outcomes.  Colonialism, Development, and Globalization have all resulted in the exploitation of people and of natural resources, brutal oppression, and widespread injustice.  The psycho-cultural internalization of the West is another common effect in the continuum.  Each period has undertaken measures to ensure that the Other consider the West to be progressive, advanced, and living the future of their dreams.  Those who most successfully internalize this ‘truth’ (i.e., the babus) are then used to manage the exploitation process from within.  What this leads to is a ‘mono-culture’: the destruction of diversity in favor of homogenization, and the concentration and control of raw materials in the hands of an elite few.

Sources: Z. Sardar, et al. The Blinded Eye: 500 years of Christopher Columbus. Goa: Other India Press, 1993.

V. Shiva. Biopiracy: The Plunder of Nature and Knowledge Boston: South End Press, 1997.

 

 

What Makes Globalization Different from Its Predecessors

New Actors (More Powerful and Unaccountable to the Public)

Transnational Corporations (TNCs) (or Multinational Corporations, MNCs) are businesses that seek to increase their profits by expanding their operations across country borders.  They invest their capital where there are the least restrictions, and where they can pay the least amount possible in taxes, for raw materials, for labor, for ‘acceptable’ working conditions, for environmental clean-up/responsibility.  By moving across borders, not only do they reduce production costs, but they also find new markets for their products.  From both angles, they make higher profits.

Transnational Institutions (the United Nations, the World Bank, the International Monetary Fund-IMF, and the World Trade Organization-WTO) are international bodies that empower TNCs by prescribing certain policies to developing countries (see below).  They are able to force these policies on countries, by either threatening economic sanctions, or by promising debt relief to countries and/or granting them new loans. The powers/policies of these institutions transcend those of national authorities (like the Parliament). They also lack any ‘democratic’ input (that is, any input from experts or citizens who do not represent corporate interests).

 

New Processes and Policies (Forcing a Race towards the Bottom)

Structural Adjustment Program-SAP is a package of conditions that the IMF and World Bank dictate to developing countries with high debts or in macro-economic crisis.  These conditionalities include raising interest rates, devaluing currency, privatizing public investments, opening economies to unlimited foreign entry/ownership, cutting social welfare, and rewriting labor laws to eliminate workers’ rights.

Free Trade Agreements/Liberalization are policies to open countries’ national borders to unrestricted foreign investment and trade.  Free Trade implies a reciprocal agreement between countries (i.e., Canada-US-Mexico’s NAFTA), while liberalization is one-way opening to outsiders (what India did in 1991 and again in 2000).

Privatization is a process by which government-owned industries and public resources are sold to private corporations, who then manage them for their own profits.

Intellectual Property Rights (patents, copyrights) give legal ownership of knowledge, biodiversity, creative products, methods, etc. to individuals and corporations.

 

New Speed, Scale and Intensity (Everywhere, All the Time, and Fast!)

Information and Communication Technologies-ICTs (computers, the Internet, satellite TVs, cellular telephones) have accelerated the speed and scope of the new policies/processes/actors.  ICTs enable TNCs to expand into new markets and to move very large amounts of capital quickly across the world. ICTs also allow commercialization to enter into all aspects of our life, i.e., the bedroom, festivals, classrooms, religious places, clothing, folk music, etc.

Source: J. Brecher & T. Costello. Global Village or Global Pillage. Cambridge:South End Press, 1998.

 

 

Simple Questions by Non-Pompous People

This is an excerpt from “Globalization: The Myth That Rules and Ruins Our Lives” (2000) by Dr. M. O. Arigbede <www.networkcultures.net/38_39/index.html>:

-  If we say we are trading and development partners with the people of Europe and America, why are we always having to buy more and more expensively what they make with their machines, while selling them in return, more and more cheaply, only those products that we harvest from the land?

-  Why are our rulers pretending to rule or have power when it is becoming ever clearer daily that the policies they enforce on us are made outside this country and rammed down our throats?

-  We do not understand the meaning of ‘National External Debt’.  There is no time when the people, that is us, gathered and instructed our leaders to go borrow such huge amounts of monies that we are now alleged to be owing... Should we really be repaying such ‘corrupt’ loans forever at the cost of our national livelihood?

-  If two financial organizations (the World Bank and IMF) can dictate to the rest of the world and make decisions for us all without our participation, what is the meaning of the democracy that these organizations recommend to us?

 

 

Globalization as 'McDonaldization'

With 25,000 outlets in 115 countries, the American fast food restaurant, McDonald’s, is ubiquitous.  In The McDonaldization of Society (New Delhi: Sage, 2000), George Ritzer introduces a management process-model called McDonaldization, which is sweeping over countries and societies.  He defines this model by four dimensions:

1. Efficiency – optimum (fastest) method for getting from one point to another;

2. Calculability – emphasis on quantitative aspects (time/money) of product/service;

3. Predictability – assurance that product/service will be same over time, in all locations;

4. Control – over both the consumers’ and the employees’ experience; heavy use of technology to limit human error.

 

Ritzer’s argument is that McDonaldization has infiltrated almost all aspects of modern society, from travel to healthcare to language.  In education, this process is unfolding in many ways.  Multiple choice exams replace creative essays and projects (efficiency in grading); quantity (of students, hours in class, in test scores, etc.) takes priority over quality; teaching, curriculum and textbooks all conform to predicable routines; and children are increasingly controlled through rigid structures, rote memorization and external discipline. Such mass production is also evident in the proliferation of ‘designer’ school franchises, like Delhi Public School (DPS) and Egmont’s “Euro Kids” preschools.

 

Some see McDonaldization as positive: “It brings ‘quality’ products/services equally to all consumers,” they say. But they seem to have confused equality with ‘sameness’, and quality with ‘bland-ness’. Indeed, most who experience the monotony of McDonaldization feel disconnected from their unique selves, diverse societies, and from nature.  Such alienation, dehumanization and boredom only appear to increase over time.

 

 

'Free' Trade in the WTO?

Since joining the World Trade Organization (WTO)  last year, India has begun to implement the transnational institution’s policy prescriptions. In April 2001, quantitative restrictions on 700 consumer goods were lifted, causing a  flood of imports to dominate the domestic market.  Indian consumers can find anything from Chinese watches to German milk at cheaper prices.

 

In theory, everyone benefits from free trade.  The WTO website <www.wto.org> explains: the best quality products become available at the lowest prices, the cost of living drops, incomes rise, economies grow, life is more efficient, global inequality is reduced.  Why then, in the 5 years since the policies of the WTO have taken effect worldwide, has the opposite occurred?  Why, for the majority of peoples, are wages decreasing and the cost of living increasing?  Why has inequality between the North and South and within countries increased sharply?  And who benefits if free trade ignores public health issues (such as food safety standards), undermines working conditions and accelerates environmental degradation and biopiracy?

 

Originally conceived in 1821 by David Ricardo, the free trade theory was based on the assumption that capital is immobile and that production stays within a country’s borders.  Today, however, this is clearly not the case.  Employers can instantly move their operations to countries where production and labor are cheaper, and where there are minimal restrictions on environmentally harmful processes.  Workers around the world thus compete with each other for lower wages and worsening working conditions.  Meanwhile the lion’s share of benefits goes to the North, to the world’s largest corporate and financial institutions.

 

In addition, WTO exercises authority on issues such as the use of pesticides or biotech materials in foods, and the public’s access to local medicine (which corporations are rapidly claiming ownership of through patents).  WTO policies and processes are not democratically accountable; rather decisions are made behind closed doors and enforced with the threat of economic sanctioning.  As a member of the WTO, the Indian government makes its population vulnerable to policies that are not aimed at improving equality or well being, but toward increasing short-term profits for corporations.  Thus, before supporting prescriptions to increase economic growth, it is crucial to ask the questions that the elite and experts refuse to ask: “Growth of what?  Free for whom?  Who wins and who loses?”  

Sources: K. Danaher and K. Burbach (Eds), Globalize This!, Maine: Common Courage Press, 2000; R. Hahnel, Panic Rules. Cambridge: South End Press, 1999; L. Wallach and M. Sforza, Who’s Trade Organization?, Washington: Public Citizen, 1999.

 

 

Global Rhetoric vs. Global Reality

“Free trade enhances standards of living through the effects of competition on productivity.”                

— Alan Greenspan, Chairman, Federal Reserve Bank

The world’s richest fifth receives 82.7% of the world’s income and resources, the poorest fifth receives 1.4%. 

The assets of the three richest people in the world between 1994-1998 were more than the combined GNP of 48 least developed countries. 

 The UN Human Development Report states that per capita incomes in 80 countries are lower than they were a decade ago. 

 UNDP reports that US$50 billion in “aid” flows annually from the North to the South.  The South loses US$500 billion every year in interest payments on debts and from the loss of fair prices for commodities due to unequal terms of trade.

 

Sustainable Development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

— World Commission for Environment & Development

Tropical forests are disappearing at the rate of 100+ acres per minute. 

 Between 150 and 200 species of life become extinct every 24 hours.

President Bush announced that the US, which produces 25% of the world’s carbon dioxide, will not honor the 1997 Kyoto Protocol to reduce greenhouse gases, and thereby prevent global warming.

 

“By expanding trade, we can advance the cause of freedom and democracy around the world.”  

— Bill Clinton, 1997

The WTO has the right to overturn any health, safety, or environmental laws (local, state or national) which are perceived by other nations to be unfair barriers to trade.

Since the implementation of SAP in 1991, the World Bank has ‘monitored’ India’s macro-economic policies (foreign investment, balance of payments, money supply, etc.) — all functions which were formerly held by the Government of India. 

In 1997-98 U.S. elections, corporations contributed US$460 million to politicians, compared to US$39 million spent by labor (the main opposition to free trade).

 

 

A Case Study: Capturing the Classroom

Lifetime Learning Systems (LLS) is a marketing service that specializes in producing and distributing corporate-sponsored ‘educational programs’ that promote companies’ products or general views.  Its materials especially target under-funded schools, which are eager to obtain new resources.  Examples of LLS’s clients and products include:

- Lederle Laboratories, which produces Centrum Jr. multivitamins, hired LLS to make a teaching kit to introduce 4th, 5th, 6th grade children to the importance of using vitamins to maintain good health.

- For General Mills, Inc., LLS created a “Grow-Up!” teaching kit on fruit and nutrition for preschool children.  Each kit contained certificates, growth charts, booklets for parents, & 96 ‘candy’ product samples.

- Northeast Utilities hired LLS to distribute films, booklets, teaching kits, board games to local schools, with the objective of “re-educating consumers about the energy crisis and increasing public support for nuclear power development”. Northeast later conducted a survey, which found that public opinion had shifted 20% in its favor.

 

LLS says its materials are reviewed by educators and textbook publishers and have received “consistently positive responses” from teachers. But those representing environmental and consumer concerns stress that these materials offer biased mis-information.  They say that most teachers are unaware of corporate promotion techniques and “do not recognize propaganda when they see it.”

· Would you accept corporate-sponsored materials into your classrooms?  What are the trade-offs?

· How can we recognize and counter such corporate manipulation in classrooms and, as importantly, in our daily lives?

 

 

The Big Business of Education

In the US, the education industry is estimated at US$630 billion (nearly Rs.30,00,000 crore). The following table estimates the current size of the primary education market in India, as well as the potential size of the market, should Universal Elementary Education be implemented.  Although only preliminary rough calculations, these figures should leave no doubt of the intense corporate interest in controlling education. They should encourage us to question the motives behind those who seek to influence and manage education policy and programs. 

 

 

 

 

 

 

 

 

 

 

 

 

 


Calculations are based on the following assumptions:

20 crore children, age 6-14, will all be enrolled in school with UEE.

Annual student costs include uniform, shoes, stationary, textbooks, bag.

All children will take additional tuition at the rate of Rs.200/month.

Teachers supplied at ratio of 40 students: 1 teacher.

200 children/school in rural areas; 300 children/school in urban areas.

Schools built/year at 1980-1995 rate.

Computer/printer: school; rural = 1; urban = 5.

 

 

The Buying and Selling of Knowledge

The Knowledge Economy is considered to be the most evolved phase of the global economy.  Its cornerstones are the same as the industrial-technology economies: private ownership, production and consumption, for the highest profit.  Once considered the collective domain of humanity (shared with all for the benefit of all), today intellectual resources are marketed as ‘products’, to be bought by and sold to the highest bidder.

 

The commodification of knowledge occurs in several ways.  For example, we ‘pay’ for knowledge when we send our children to private schools or tuitions, or when we ourselves attend special workshops and courses.  In doing so, we affirm two ideas: (1) information can be given a price, and (2) the ‘quality’ of information you access will vary, depending on the amount of money you have.  In other words, the knowledge economy follows the rest of global economy; it increases levels of inequality by linking participation to a price.

 

Knowledge is also being bought and sold through patents and copyrights. Laws are used to declare ideas, products, and even living things, to be the ‘intellectual property’ of individuals or corporations.  But although one might want credit for his/her contributions, patenting prevents the general public from using creations without permission and payment — which again means that only those who can afford to pay, get to use it.  Ironically, many of the people who acquire patents steal and manipulate knowledge to claim it as their own.  For example, in India, genetic-engineering companies have recently attempted to patent neem and basmati rice in order to control and profit from them. Pharmaceutical companies are trying to collect indigenous knowledge about medicinal plants to create and patent their own drugs.  While peoples’ movements are resisting these efforts, should they fail and the patents be given, then these staple necessities will only be available for use at a heavy price.

 

Buying and selling knowledge is a growing epidemic in universities around the world as well.  In the guise of donations, private companies give equipment, buildings, facilities, professorships, research grants, etc. to universities.  In exchange, the university provides them with exclusive rights to the research produced. “Commercially-sponsored research” means that companies’ interests are dominating the research agenda — which could seriously limit which questions are asked, which are not, and how the studies are designed.  For example, many universities only put their money into commercially lucrative disciplines (science/technology) and stop funding humanities and social sciences, which do not yield profits in the global market.  Further, many privately-funded studies are biased; professors receive additional monies from the companies that fund their research and so, not surprisingly, end up giving conclusions that endorse corporate interests.  More and more it seems research is done for private gain (profit) rather than for public good.

 

Members of a learning community can reflect on the following questions:

  -  How can we credit inventors/creators for their work and encourage new creations, in the absence of patents or copyrights?

- How can we draw upon other understandings of knowledge (as shared wisdom, for example) to begin to de-link it from the market economy and profit motives?

Source: E. Press and J. Washburn, “The Kept University” in The Atlantic Monthly, Vol. 285, No. 3, March 2000.

 

 

Behind Closed Doors: Business Plans

In April 2000, the Prime Minister’s Advisory Council on Trade and Industry produced “A Policy Framework for Reforms in Education”. Co-authored by M. Ambani and K. Birla, the report articulates a contradictory vision for education in India: “to create a competitive, yet cooperative, knowledge-based society.” For this to happen, they argue that the education system must become market-oriented and privatized.  The report strongly recommends that the Government:

- expand private and community-supported schools;

- allow foreign direct investment in education;

- form partnerships between industries and universities;

- use computer technology to establish education networks in villages;

- diversify revenue sources (private financing in school/universities);

- develop student loan and credit markets for higher education;

- keep the economy free from controls to foster a market for education.

 

For these traders and industrialists, education means big money. For example, the report anticipates recurring expenditures on all three tiers of the education industry to be Rs.1,80,000 crores by 2015, and capital expenditures to be Rs.89,000 crores. Learning communities must ask themselves: (1) do these businessmen really have the best interests of our children and society in mind?; and (2) will spending more money solve the deep crises facing education?

 

 

There's No Bang in the Buck

In this excerpt from “Beyond Money: Deschooling and a New Society” <www.life.ca/nl/44/gatto.html>, John Taylor Gatto discusses how the abstraction of money and of schooling have devalued social relationships and real learning processes:

“At the turn of the 20th century, a profound social thinker in France named George Simmel wrote a remarkable book called The Philosophy of Money. In it, Simmel said that money contained a powerful internal contradiction built into the foundations of its abstract existence: by robbing things of their innate identity and replacing that core identity with a money identity… money often cheapened things and removed their significance!  Simmel said that whenever genuine personal qualities like services were offered for money, [they] tended to gradually become degraded, to lose distinction… The sale of compassion, the sale of concern, even the sale of a helping hand in many instances, lead to the same destination. At some point, pricing eats away the intangible quality of service and the central value of what is offered will be destroyed…

 

I mean [this point] to be a lesson for our schools too… Experts who are the sellers of school services to the government have consistently misdiagnosed and misdefined the problem of schooling… Our cultural dilemma has nothing to do with children who don’t read very well. It lies instead in the difficulty of finding a way to restore meaning and purpose to modern life. There is no point in reading if it seems to lead nowhere. We have progressively stripped children of the primary experience base they need to grow up sound and whole by pricing abstract study higher… When we fail to take into account how most children, rich or poor, really learn – by involvement, by doing, by independent risk-taking, by shouldering responsibility, by intermingling intimately into the real world of adults in all its manifestations – when we set up a laboratory universe in which all are confined with anonymous strangers, then we have created in advance a world of failing families, wrecked cities, and blasted individuals...”

 

 

Why We All Lose in the Race to Win

Competition is glorified in today’s world.  Companies are incited to compete in the global economy, to make competitive products and services and to have a competitive workforce.  Similarly, every aspect of schooling trains children to compete — if not in formal contests and exams, then for grades, ranks, labels, teacher approval, etc.  But just as only a few employees are given bonuses, so do only a few children receive prizes, certificates or other rewards.  The rest are declared losers; their failure is explained by either a lack of hard work or a lack of ability.  Although the situation may seem unfair, we are all told that, in the ‘survival of the fittest’, competition is the only way to motivate us to be productive and to do our best.

 

In No Contest: The Case Against Competition (1992), Alfie Kohn refutes this myth, as well as three additional myths about competition: that it is part of human nature; that it is the only/best way to have fun; and that it builds character and confidence.  He explains that those who are pro-competition subscribe to a win-lose view of the world.  Both the dominant economic structure and the school deliberately make ‘success’ scarce, by creating unnatural situations where only a few can win and the rest must lose.  They then use these ‘successes’ as evidence to promote more cutthroat competition.  Kohn cleverly elaborates, “Capitalism works on the same principle as a glass company, whose employees spend their nights breaking people’s windows and their days boasting of the public service they provide.”

 

And far from making us do our best, competition actually inhibits us.  Kohn cites multiple studies that show that in competitive atmospheres, people produce less spontaneous, less complex, less diverse, and less creative products; while the reverse holds true in cooperative atmospheres.  This ‘paradox’ happens for several reasons.  First, competition restricts our vision; it makes us narrowly focus on ‘winning’ the reward, so that we neither use our time or our resources well.  At the same time, it breeds hostility, anxiety, fear of failure, and fear of risk-taking/exploring, which further constrains our creativity and performance.  Lastly, competition results in a “loss of community and sociability and a heightening of selfishness.”  It prevents us from working together or caring about each other.  These outcomes of competition not only affect the losers, but also the winners.

 

Those who advocate competition fail to see the fundamental difference between ‘learning’ and ‘competing’.  With learning, we give attention to accomplishing the task, the skill, or the goal, because we value the effort itself. With competition, we focus on defeating others; the quality of our work is only important insofar as it wins us the reward.

Kohn makes strong recommendations to abandon this competitive ethic and adopt a vision of cooperative learning, so each of us can achieve our full potential in ways that are beneficial to the whole community.  The “enormous potential of mutual benefit (cooperative) strategies will not be tapped — or even understood — until we broaden our perspective beyond the narrow prejudice that we always do best by trying to beat others.” 

Please discuss with your family, friends and colleagues:

How is competition promoted in your community?

What are spaces/opportunities for promoting cooperation instead?

What are some strategies for challenging competition and ensuring everyone’s success in learning and growing?

 

 

Exposing the Information Technology Revolution

“What I object to is the craze for machinery, not machinery as such. The craze is for what they call labour-saving machinery. Men go on ‘saving labour’ till thousands are without work and thrown on the open streets to die of starvation. . .Today machinery merely helps a few to ride on the backs of millions. The impetus behind it all is not the philanthropy to save labour, but greed.”  - M.K. Gandhi

 

The increase in information and communication technologies (ICTs) is seen as a major contribution from the global economy.  Educators favor ICTs for connecting learners of all ages and for bringing them more information. With Bangalore and ‘Cyber-abad’ as model Silicon Valleys in the South, we are being urged to ‘bridge the digital divide’ in order to ‘leapfrog’ development.  Governments are being pressured to prioritize computer equipment and computer education courses in their budgets.

 

But serious reality checks are in order before we swallow the ICT hype. For one, there is very little research to prove that ICTs actually enhance human learning. In fact, several researchers now argue that ICTs damage many natural learning processes. They limit children’s creativity and imagination; diminish self-motivation and attention spans; and reduce risk-taking ability. They also distort the brain’s growth, motor skills, depth perception, and hand-eye coordination. ICTs also take time away from other learning opportunities and relationships. Instead of playing, pursuing arts, strengthening different relationships, or participating in real work/home activities, children are sitting in front of computers. An entire generation may be growing up anti-social, impatient, withdrawn.

 

Advocates suggest that ICTs increase communication among people from all corners of the world, thus bringing us together in a ‘global village’. While one may ‘connect’ with the less than 10% of the world that has real access to ICTs, the nature of such interactions is usually superficial. The medium is inherently limiting to many forms of human expression, dialogue and ways of knowing. Info-glut is also becoming a huge problem as we are bombarded with more (irrelevant) information than we can digest. In addition to this are all the cyber-village horror stories: viruses, pornography, credit card scams, hacking, stalking, and even serial killers.

 

It is also questionable whether ICTs really save us time. We are continuously faced with a paradox: with more technologies in our lives, we have less and less time to reflect deeply on or dialogue about who we are and where we are going; we must spend all of our free time attending to the technologies. As Eduardo Galeano describes, “The car, the television set, the video, the personal computer, the portable telephone and other pass-cards to happiness, which were developed to ‘save time’ or to ‘pass the time’, have actually taken time over.”

 

Nor do ICTs really democratize society. Unjust and illegitimate institutions of authority use ICTs to dominate with greater force and sophistication.  Public funds are being diverted to subsidize ICT infrastructure, which is primarily utilized by private companies, while public services like post offices and libraries decline due to lack of funds. Plus, information is not freeit requires money to access most interesting content on the world wide web as well as to make/maintain web sites. We also remain totally dependent on product obsolescence cycles (which force us to buy new hardware/software every 3-4 years).

 

Lastly, while ICT professionals in the ‘new economy’ might sound appealing, one should note that this economy is already over-saturated and has begun to down-size itself.

 

Today, ICTs largely remain a ‘solution’ in search of a problem. Many of the so-called sucess stories, particularly those concerning rural areas, must be more critically looked at.  ICTs can play a role in society but we must be careful not to let ourselves get swept away by the hype. Learning communities should reflect carefully on:

- How are ICTs reshaping/controlling our minds, our lives and our relationships?

- In what situations are ICTs useful tools?

- What are the trade-offs that come with making ICTs a development priority?

- Who actively pushing for more ICTs? Why?

 

Too many people spend money

they haven’t earned,

to buy things they don’t want,

to impress people they don’t like.

                                    - Will Rogers

 

 

 

Case Study: Universalizing Consumer Culture

On August 2, 1994, the show TV Nation documented the campaign by Avon to win new customers among dirt-poor campesinas in the Amazon basin of Brazil, where 70,000 Avon saleswomen take the Avon message to every rural doorstep.  Ademar Serodio, president of Avon Brazil, explained, “Instead of asking people to buy more from us, we start discovering people who never bought from us before.”  As revealed in footage of Avon saleswomen making door-to-door house calls in the remote village of Santarem, many of these new customers are thin, aging, wrinkled women living with their barefoot children in shacks with dirt floors.  Most people in Santarem don’t read or write, and the average household income is $3 per day.

 

Hundreds of Avon saleswomen were fielded in Santarem to follow up on TV advertising showing romantic scenes of sensuous, young, light-skinned women with dashingly handsome young men.  They tell the aged women, broken by years of childbearing and toil in the sun, that they can be beautiful if they use Avon products.  A major promotion centers on a skin-renewal product called Renew – costing US$40 a jar – which works by burning off the top layer of the user’s skin.  A TV ad uses special effects to create the image of a woman peeling away years of aging from her face to appear magically younger.  According to Rosa Alegria, communications director for Avon Brazil, “Women do everything to buy it. They stop buying other things like clothes, like shoes.  If they feel good with their skin they prefer to stop buying clothes and buy something that is on the television.  People think it is a real miracle.”      

— In D. Korten, When Corporations Rule the World, 1995

 

- Do you feel that Avon should carry out such advertising campaigns? Why or why not?

- Are their any links between NGOs, development projects and building rural markets?

- In what specific ways can people be prepared so that they are not manipulated by such campaigns?

 

 

The Myth of Microcredit

Microcredit is the extension of small loans to those without access to lending institutions or too poor to qualify for traditional bank loans (mostly women). It allows them to borrow money at bank rates and start small businesses.  Microcredit advocates say it encourages a savings habit, gives women seed capital to generate an independent source of income and thereby empowers them, both in their families and in the larger political economy.  Microcredit is thus presented as a way to ‘flatten’ the economic hierarchy, to reduce poverty and ensure that people have more choices.

 

However, there are several flaws in the microcredit solution — including the fact that it does not question the institutions/values of this system, which manufacture greed and exploit people and resources to make profits.  Rather, it subscribes to the belief that poverty can be alleviated if people simply get money, work hard, change their consumption patterns, and try to fit in the System.  Studies also show that it undermines culturally-specific roles and relationships.

 

The second problem with microcredit is who controls and benefits from it.  The Consultative Group to Assist the Poorest (CGAP), which was set up by the World Bank and is composed of OECD countries, co-ordinates microcredit operations worldwide.  In its first 2½ years, CGAP provided about US$18 million in grants to microfinance institutions and US$400 million for microfinance activities.  In India, the World Bank, through the national banking system and NGOs, finances self-help microcredit groups in 7 states.  These highly centralized institutions dictate the terms by which loan money is spent.  Loans are usually tied to agriculture, infrastructure and education schemes, which means most microcredit operations are linked with national/international corporate agendas.  Indeed, much of microcredit income is spent on consumer products and medicine.  In this way, microcredit strengthens and expands corporate markets (and corporate profits), both for existing products and for new financial and non-financial services. 

 

But what of ‘successful’ microcredit programs?  Paradoxically, it seems they have created a new breed of institutions, laws and regulations, which seem to reduce the self-sufficiency and independence of ‘beneficiaries’.  One loanee from Bangladesh’s Grameen Bank explains: “We don’t move up like the NGOs promise.  Microcredit keeps us going in circles. But no one wants us to say that.  All they care is that we make our repayments and follow their rules.” 

 

As the “Report to the Secretary-General of the United Nations on the Role of Microcredit in the Eradication of Poverty” acknowledges, most of the ‘success stories’ are isolated cases.  It further explains that donors do not have the money to sustain poverty eradication worldwide through microcredit, and that microcredit does not address root causes of poverty.  It also shows no conclusive evidence that microcredit really empowers its beneficiaries, as loanees require profit margins of 30-50% to get out of the loan-debt cycle.  But the report does clarify the real goals of microcredit schemes: to create deeper and more widespread financial markets in developing countries, by using the small enterprise sector to strengthen the private sector and by promoting sustained linkages to commercial capital. In light of this, learning communities need to think about how to reduce, not expand, peoples’ dependency on cash and the Market economy.

Sources: The Virtual Library on Microcredit; A Report to the Secretary-General of the United Nations on the Role of Microcredit in the Eradication of Poverty; Sarah Blackstone, “Bandaid Bandwagon,” in The New Internationalist, July 1999; John Samuel, “The